Hyatt hotel group announced new way of life at the end of 1 class hotel chain brand "Hyatt Centric", the main attraction for both business and leisure, fashion avant-garde "multitasking" passengers. Vice President of Hyatt Centric Kristine Rose will target customer group known as the "modern explorer", because this is a high interest, curiosity is strong, very busy and very independent groups, their expectations are simple, but the standard is very high, hope to have the intuitive and intelligent customer experience. These customers are not very pay attention to brand, have their own "wish list" for travel, purpose is very strong, also do not like to be "label". The first Hyatt Centric hotel plans to open in this summer.

Hyatt hotel Centric mainly in urban areas, will have a "truly international atmosphere, and at the same time into local charm, and witty and simply touch of luxury," said Hyatt. Each hotel will be unique, design will "focus on local characteristics. Another feature of Hyatt Centric hotel is a named "The Corner (Corner)" The public space. Where guests can read books and magazines, provided by the hotel can order lunch, can chat with friends, also can work. They are free to use the computer and printer. The hotel will also provide free WiFi. Hyatt Lippincott Centric invited design company design the visual image of the new hotel system.